15+ years of Industry Experience, from QA to Executive Producer. Just over 2 years ago Gary founded Fireblade Software, a self-publishing Indie Developer that has just released Abandon Ship into Early Access.
While developing Abandon Ship, Team Lead Gary Burchell kept track of all marketing-related data, from trailer views to individual social media posts. All of this was focused on one drive: building up as many Steam Wishlists as possible. Join him as he goes through the data, breaking down strategies that helped get Abandon Ship covered by major outlets dozens of times, attaining a newsletter with thousands of subscribers, gaining a million plus views on YouTube and over a hundred thousand wishlists – all with no prior marketing experience. Learn from the successes and mistakes that allowed a remote working micro-studio, self-publishing its first title in Early Access to hit 4th in the Global Top Sellers charts on Steam – yet also why it may not be a challenge you wish to take on alone.
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Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There’s something creative about Brighton, so it’s the perfect place to have the conference.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I’ve felt a big passion here at Develop!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more