15+ years of Industry Experience, from QA to Executive Producer. Just over 2 years ago Gary founded Fireblade Software, a self-publishing Indie Developer that has just released Abandon Ship into Early Access.
While developing Abandon Ship, Team Lead Gary Burchell kept track of all marketing-related data, from trailer views to individual social media posts. All of this was focused on one drive: building up as many Steam Wishlists as possible. Join him as he goes through the data, breaking down strategies that helped get Abandon Ship covered by major outlets dozens of times, attaining a newsletter with thousands of subscribers, gaining a million plus views on YouTube and over a hundred thousand wishlists – all with no prior marketing experience. Learn from the successes and mistakes that allowed a remote working micro-studio, self-publishing its first title in Early Access to hit 4th in the Global Top Sellers charts on Steam – yet also why it may not be a challenge you wish to take on alone.
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By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more