Garret Keogh has been a leading figure in the digital, social and agency business for over 25 years. He has worked at a senior level at MTV and Zodiak Media managing digital teams and delivering strategic projects. He also worked for EMAP/Bauer, AOL, CompuServe and was a freelance journalist published in Wired, The Guardian and more. He was Managing Director and Founder of Social Agency Telegraph Hill, an award-winning creative company based in Shoreditch. The agency worked for the BBC on a range of projects and launched some of its biggest shows including The Voice, Atlantis and The White Queen. For NBC Universal, they delivered a social strategy for the E! channel as well as live events and daily content. They also worked for Channel 4, Sky, 5 and BBC Radio 1. Alongside its TV clients, the agency also worked in the brand space for companies including Red Bull, Nike, TGI Fridays, Hewlett Packard and more. Garret now runs his own consultancy, One Great Day, advising brands on how to grow their audiences.
How do you build an audience around your game even before it’s released? How do you turn loyal fans into brand advocates who celebrate and promote your game for you? We look at case studies from the world of TV and big brands and explore how a revolution in social media data and advertising can be harnessed to take on the big publishers and win.
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Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There’s something creative about Brighton, so it’s the perfect place to have the conference.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more