Ella began working in games in 2008, setting up her first game development studio as a graduate. Over the last decade Ella has founded three development studios, focusing on work for hire and development of own and licensed IP, with teams of up to 25 people. Since 2014, Ella has also been providing strategic support as a consultant to other developers and organisations. With her background in programming and user experience design, and her experience in production, fundraising and company strategy, Ella works with a broad variety of companies to assist with the development of games and the games industry. Ella regularly contributes to the UK games industry through her position on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.
This session will cover the the 6 key areas that are required for any Live Ops game - events, promotions, new content, new features, community management and problem management. As well as an overview of what each area should include, the session will give insight into how to implement these within your game and your team, what tools and processes you should be using, and how to plan ahead to make the transition to live ops, and scaling of your game, as efficient as possible.
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Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more