Dan Marshall

Quantic Lab

Dan Marshall photo

Dan has taken the scenic route to working in the games industry, taking in the sights, smells and stories of working as a mental health practitioner in the NHS and as a healthcare researcher. He now has over two years’ experience in the video games sector as a UX researcher at Quantic Labs, a leading European outsourcing company specializing in all-platform high-quality testing, UX and localisation. He has worked to help build the maturity of UX at Quantic Labs and has been fortunate to work on multiple UX projects across different platforms, game genres and clients in this time. He is also a co-founder and director of a small company developing mobile apps with a focus on providing digital research solutions and collaborates with universities and researchers around the world. Dan and his young family live in rural Transylvania, he enjoys visiting old ruined castles, learning to use a scythe and making wine from anything apart from grapes.

Dan Marshall is speaking at the following session/s

Games User Research Throughout the Development Process and Beyond!

Wednesday 27th October: 12.00 - 12.45 Room 2

A whistle-stop tour of some of the many opportunities available to developers throughout the development process and beyond to improve their game by getting the players to see, play, experience and most importantly feedback on their game. One-or-two person Indie studios, Publishers and AAA will be able to more fully appreciate key moments during the dev-cycle when they can leverage player opinion and experience to make their game a better product. We will look at opportunities from the idea stage all the way through to launch and even after the game is released, as well as some of the pitfalls that can occur in games user research and how to avoid them.


  • How to take the pulse of player opinion at any point in development
  • How doing research earlier can save you money, time and effort
  • How research is scalable and not just for big budgets
  • When to carry out game play research and what methods to use
  • How to avoid some of the pitfalls in games user research

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