Alex began her career in video game marketing working on the advertising account for Xbox at McCann Erickson, where she was responsible for launching the award-winning mobile app campaign for the launch of Kinect Star Wars. She then joined Sony Computer Entertainment as a product manager working on some of PlayStation's biggest franchises including Killzone, SingStar, Uncharted and The Last of Us before moving to work in-house at Media Molecule on their forthcoming PS4 game Dreams as a Commercial Strategist. She founded Amcade, a specialist PR & Marketing consultancy for the video game industry in 2016, working with Media Molecule alongside industry charity Special Effect and a collection of indie studios. Alex currently works as Curve Digital's Marketing Director working across their portfolio of PC and Console titles. Alex is a BAFTA member, Video Games Ambassador and has given talks at conferences including GDC, Develop:Brighton and Pocket Gamer Connects. She was also awarded the MCV 30 Under 30 2016 was a 2017 Rising Star Women in Games Award finalist.
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One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
If you really want to have a good interface with the British game developer community then this is the place to come.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
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