Alex began her career in video game marketing working on the advertising account for Xbox at McCann Erickson, where she was responsible for launching the award-winning mobile app campaign for the launch of Kinect Star Wars. She then joined Sony Computer Entertainment as a product manager working on some of PlayStation's biggest franchises including Killzone, SingStar, Uncharted and The Last of Us before moving to work in-house at Media Molecule on their forthcoming PS4 game Dreams as a Commercial Strategist. She founded Amcade, a specialist PR & Marketing consultancy for the video game industry in 2016, working with Media Molecule alongside industry charity Special Effect and a collection of indie studios. Alex currently works as Curve Digital's Marketing Director working across their portfolio of PC and Console titles. Alex is a BAFTA member, Video Games Ambassador and has given talks at conferences including GDC, Develop:Brighton and Pocket Gamer Connects. She was also awarded the MCV 30 Under 30 2016 was a 2017 Rising Star Women in Games Award finalist.
Sign up to our e-newsletter for all the latest info for next year's event!Sign up now
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
If you really want to have a good interface with the British game developer community then this is the place to come.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more