Q. 1 Why do you think diversity is important in the games industry?
Diversity in the games industry isn't just ticking boxes to look good on reports. Its filling our teams with inspiration from different backgrounds, different cultures, different perspectives. The more diversity we have in our industry the more we’ll have in our games. Games are played all over the world by all kinds of people, why anyone would want to build a team that caters to only a narrow selection of that audience is beyond me. Games are for everyone, and anyone should have the opportunity to make them.
Q. 2 What inspired you as a woman to get into making games?
Playing games inspired me to get into gaming. I’ve always been an avid gamer and the games of 1996-2000 had a profound influence on me. At this time I was doing my GCSEs, picking my A-Levels and aiming for a Degree, my love of games inspired the choices I made. Taking an art foundation and A-Level maths to get a place on a 3D Computer Animation and Visualisation course with the desire to then become a game artist/animator. I’ve tried to pin the inspiration down to just one game but there are so many that inspired me: Wipeout, NiGHTS, Tomb Raider, Final Fantasy, Soul Reaver, PaRapper, Vagrant Story, Metal Gear, Silent Hill, Tekken, Guardian Heroes, DDR, Point Blank, Driver, Tony Hawks - the list goes on! If I had to pick the moment it all came together it might have been when I completed Final Fantasy VII, I remember feeling a great many emotions and an overwhelming need to be in this industry.
Q. 3 How do you think we can encourage young women to join the games industry?
I think a huge problem is that we lose women while they are still girls, and honestly I feel we need more things along the lines of Game Developer Barbie. We need more female role models in the games industry, more visible women, to normalise the fact that actually yeah; women make games! We still encourage boys at school more than girls to pursue science, maths and engineering, our girls deserve better.
Q. 4 What's the best advice you've been given as a woman in games?
Never give a salary expectation. When you’re interviewing for a role and asked what your salary expectations are, flip the question back and ask what they are offering for the role. I think this is just good advice for anyone interviewing for a new role, but particularly for women in games where the disparity between the salaries of male and female employees is still a problem.
Q. 5 What advice would you give to a young woman starting out as a game developer today?
Find your tribe! There are so many more female identifying developers in the industry today than there was even 5 years ago and I strongly recommend surrounding yourself with as many of them as you can find. Be that online or at girl gaming meet-ups and events, finding a group of other ludic ladies is essential, especially if you find your one of only a handful of other female devs where you work.
Leanne Bayley is co founder of award winning micro indie games studio, We Heart Dragons and a member of the Develop:Brighton Advisory Board.
Develop:Brighton brings together the game dev community to share ideas, learn and be inspired by each other. So if you have an idea for a conference session we'd love to hear it. Hurry - the deadline for submissions is 25 Feb!find out more
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
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