13 - 15 July 2021 Hilton Brighton Metropole

Insight:Inspiration:Networking

DESIGN

ART

AUDIO

BUSINESS

CODING

MOBILE

ROUNDTABLES

INDIE

Discoverability

Blog Guest Blog: VR Goes to Work

Posted: 2nd November 2017

After hovering on the fringes of mainstream culture for years, VR was suddenly thrust into the spotlight a few years ago by developers like Oculus, HTC, Sony, and Samsung. As their rapid hardware developments piqued the interest of theentertainment world, the biggest impact was unsurprisingly felt in gaming, with console manufacturers scrambling to be the first to incorporate the tech into their products. As an unfortunate consequence, VR was mistakenly viewed by many merely as a gadget for gamers, a gimmick.

We’ve never seen it that way, and we’ve always strived to combat this misconception by demonstrating the real-world impact this incredible technology can really have. Right from our first VR projects with Pagani and Audi two years ago, we’ve had the pleasure of working within an international community of likeminded developers to apply the cutting-edge of R&D VR innovations to commercial projects with car companies around the world, and with the rate of recent hardware developments, we couldn’t be more excited about our future Virtual Reality projects!

It’s not just in our sector that VR is maturing: recently, its potential businessapplications have become increasingly clear. The unveiling of Oculus for Business at OC4 is testament to this, with several big-name brands partnering with the hardware firm to give a taster of what VR can really do.

From the initial staff training at companies like KFC, Walmart, and General Motors, to designing state-of-the-art passenger planes with Boeing and Airbus, VR is impacting every level of working life. Staff can now create and test new features and models, practice diffusing potentially dangerous situations, and hold complex conferences all within a virtual sphere, and they can do this from almost anywhere.

Despite these incredible innovations, though, it’s the customer who has benefited most from VR’s dramatic forayinto the business world. They can use this technology to design, customise, and test an increasing number of products prior to purchase. No longer reliant on their imagination, consumers are able to see a product in a range of different surroundings, giving them unprecedented insights into potential purchases, and with the recent addition of volumetric video environments, customers can find themselves completely immersed within these life-like experiences.

The only way is up for VR in these exciting times!

If you’d like to join our team and work with us on our upcoming projects, talk to our team at the Develop:VR conference or view our current vacancies.

Chris O'Connor is Technical Director at ZeroLight and will be speaking at Develop:VR with his session entitled Building World-Class Commercial VR Experiences

Share this page

LATEST NEWS

Develop:Star Awards 2020 Winners Announced 4th November 2020

Develop:Brighton Digital 2020 Starts Monday With Headline Keynote Speaker Todd Howar 29th October 2020

Develop:Brighton Digital 2020: Details Announced For Free Virtual Conference & Expo 12th October 2020

Develop:Star Awards 2020 Shortlist Announced 7th October 2020

Develop:Brighton Digital Set for November 6th August 2020

Develop:Brighton 2020 Moves to November 26th March 2020

There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.

Grace Carroll

Creative Assembly

If you really want to have a good interface with the British game developer community then this is the place to come.

Kate Edwards

Geogrify

There’s something creative about Brighton, so it’s the perfect place to have the conference.

Graham Devine

Magic Leap

Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.

David Amor

Mag Interactive

Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.

Haden Blackman

Hangar 13

I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.

Kish Hirani

Terra Virtua

I’ve felt a big passion here at Develop!

Tetsuya Mizuguchi

Enhance Games

There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.

Alex Moyet

Curve Digital

Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.

Rami Ismail

Vlambeer

Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!

Leanne Loombe

Riot Games

Get involved today!

There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.