Q.1 Why do you think diversity is important in the games industry?
It’s a no brainer. Underrepresented groups represent huge opportunities for small and mid sized studios looking to make their mark & grow - and what better way to understand these audiences than to have them working alongside you?
Q.2 What inspired you as a woman to get into making games?
I wasn’t necessarily inspired to go into games because of my gender - but rather because I saw a great opportunity to get involved in a fast growing, rapidly changing and welcoming industry with many opportunities
Q.3 How do you think we can encourage young women to join the games industry?
Role models, role models, role models. Did I mention role models?
Q.4 Do you have a female mentor or a woman in the industry who inspires you?
There are many women in the industry I admire - Debbie Bestwick and Siobhan Reddy to name but a few - and I’m inspired everyday by the wonderfully talented ladies of Bossa Studios
Q.5 How do you think we can make the games industry more gender diverse?
Create healthy and inclusive work environments. Recognise challenges facing women wanting to build long term careers in gaming and make sure your company supports them - for example, with generous maternity policies and flexible work arrangements allowing mothers to return to work
Q.6 What's the best advice you've been given as a woman in games?
If you don’t ask...
Q.7 What advice would you give to a young woman starting out as a game developer today?
Seek out mentors who will be brutally honest with you and provide unfiltered feedback. Understand and build upon your strengths. Be curious and get involved in as much as you can - even if just in an observational capacity, you’ll absorb more than you will grasp at the time
Marina Mello is Bossa's Chief Commercial Officer
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A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
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