Q.1 Why do you think diversity is important in the games industry?
It’s a no brainer. Underrepresented groups represent huge opportunities for small and mid sized studios looking to make their mark & grow - and what better way to understand these audiences than to have them working alongside you?
Q.2 What inspired you as a woman to get into making games?
I wasn’t necessarily inspired to go into games because of my gender - but rather because I saw a great opportunity to get involved in a fast growing, rapidly changing and welcoming industry with many opportunities
Q.3 How do you think we can encourage young women to join the games industry?
Role models, role models, role models. Did I mention role models?
Q.4 Do you have a female mentor or a woman in the industry who inspires you?
There are many women in the industry I admire - Debbie Bestwick and Siobhan Reddy to name but a few - and I’m inspired everyday by the wonderfully talented ladies of Bossa Studios
Q.5 How do you think we can make the games industry more gender diverse?
Create healthy and inclusive work environments. Recognise challenges facing women wanting to build long term careers in gaming and make sure your company supports them - for example, with generous maternity policies and flexible work arrangements allowing mothers to return to work
Q.6 What's the best advice you've been given as a woman in games?
If you don’t ask...
Q.7 What advice would you give to a young woman starting out as a game developer today?
Seek out mentors who will be brutally honest with you and provide unfiltered feedback. Understand and build upon your strengths. Be curious and get involved in as much as you can - even if just in an observational capacity, you’ll absorb more than you will grasp at the time
Marina Mello is Bossa's Chief Commercial Officer
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Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
I’ve felt a big passion here at Develop!
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