Until recently, as common refrain among social experts was ‘if you’re over 25 you shouldn’t understand Tiktok’ - but with the platform’s audience growing from just 3m UK users two years ago, to an estimated 16m right now - it’s rapid growth makes it the perfect for games businesses.
MJ Widomska is Founder and Creative Director of YRS Truly - an award-winning creative studio - recognised for helping brands in gaming and tech reach previously overlooked audiences, making games more accessible to all through inclusive marketing. Clients include Magic the Gathering, Big Potato Games, Bossa Studios, Sega - and Brighton’s very own Loading Bar.
MJ’s (Almost) Everything You Need To Know About TikTok takes place on Tuesday Afternoon at Develop:Brighton in Room 3 - and promises to tell all about Gen Z’s favourite social network.
In the session, MJ will reveal her award-winning tips and tricks to TikTok, and how to unlock value for your game or clients. She’ll also cast her expert eye other who is doing well on the platform - and reveals the secrets of some of her own agency successes - including their Dungeons & Dragons campaign - which won “Most Innovative Use of New Social Platforms” at The Drum Content Awards 2020.
Speaking to Develop:Insight - MJ said she felt the games industry had really woken up to to the power of Tiktok during lockdown - but that many weren’t still really getting the most from it, begging “please stop pretending your company account is being controlled by the intern. We all know it isn't."
And despite the lack of official tools which can make working with Tiktok creators more time consuming than on other platforms like Instagram and Twitch - MJ believes that Tiktok’s algorithms still encourage organically posted content to be widely seen, unlike its more established rivals.
On getting the most from the emerging platform, MJ commented: “Tiktok has great untapped potential for the games industry - while it’s not easy to get there, games and publishers of all sizes can build communities on Tiktok. This is a place where you’re encouraged to be authentic and relatable, it’s not like Instagram where you carefully curate your posts and release only the most polished content.”
“Tiktok is full of niche communities - people making content and those who engage deeply with it - there’s a greater level of trust in these groups, so getting creators or a community behind your game can really drive buzz and sales.”
See MJ’s (Almost) Everything You Need To Know About TikTok in Room 3 on Tuesday, 26th October from 16:00 - 16:45
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